Reddit is no longer just a forum—it’s a trusted resource that is influencing what people see in search and how they make decisions. With the Discussions and forums SERP feature and LLMs surfacing Reddit threads, smart marketers know it’s time to get serious about this platform.

If you’re not sure where to start, Semrush offers four powerful strategies to discover where Reddit intersects with your SEO—and how to take control.

1. Discover What People Are Searching About You—On Reddit
Using Semrush’s Keyword Magic Tool, type in your brand name along with “reddit” (e.g., “Tesla reddit”). You’ll uncover high-volume queries that reveal what real users want to know—straight from Reddit.

These results often point to:

Product concerns

Comparison requests

Community opinions

Understanding these queries can help you build content that answers them better than Reddit threads do.

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2. Monitor Reddit Appearances in Google Search
Google is giving more visibility to Reddit in its search results through its Discussions and forums feature. If you’re not ranking where you should be, this is a signal to investigate.

Go to Organic Research in Semrush, plug in your site or a competitor’s, and filter by this SERP feature. You'll instantly see where Reddit content is getting more attention.

3. Beat Reddit at Your Own Game
If Reddit is outranking your site for branded queries, it’s time to step in. In Position Tracking, add Reddit.com as a tracked competitor. Semrush will then show you all the branded keywords Reddit is outperforming you on.

This presents an opportunity to optimize, update, or create new content to win back those search rankings.

4. Use Reddit’s Strengths to Improve Your Content Plan
Reddit threads are filled with raw, unfiltered questions that reveal what people really care about. Using Semrush’s Keyword Gap Tool, compare your site to Reddit.com and apply filters for relevant topics.

You’ll see exactly where Reddit is serving answers—and where your site is missing out.

These gaps can inspire:

Help center content

Blog tutorials

Product explainers

Social video scripts

Want to tap into Reddit-driven trends and never fall behind again? Buy Semrush Premium Accounts and turn data into traffic.